6 Explicit Signs That Tell Your Website Needs a Redesign

It is numerically confirmed that online visitors will steer away from a website which looks out-of-date or irregularly updated. This is also rational however various companies disregard this reality. Website owners, typically, have no concept of the consequences o a badly designed website. They cannot fathom the number of possible customers who can run away due to an unimpressive website design.

Redesigning your website is a cumbersome job and requires a lot of thought process. In each website’s life, there comes an instance when a redesign is obligatory in order to improve the website rankings. You may need to give your site a face-lift at one occasion or the other. But in order to redesign a website, you must know what signs and clues signify that a redesign is necessary.

1. Extremely Wide Resolution:

Long gone are the days when internet users utilized CRT monitors. These old-style monitors had the capability to display an extremely wide website (800 pixel resolution). But the standards have now changed with the coming of LCDs and Plasma’s. Today’s typical resolution is 1024 pixels minimum, while some users also employ 1280 pixels. It is a known fact that a majority percentage of monitors employ elevated resolution. So your website still follows the extremely wide resolution framework, then it is high time to redesign it to the standards of today’s website visitors.

2. Substandard Navigation:

Taking into account today’s modernism, any website in the past used to be fascinating if it had some amount of content and display capability. But nowadays, internet users are getting more and more tech savvy and want maneuverability of the website. Hence, a substandard navigation of a website will always detract visitors away from the site. If your website is no longer navigable to the visitors, then it is a clear cut sign that you need a redesign.

3. No Longer Visible on Search Engines:

This is classic and so very common. We still get customers that do not rank for their proper business name, never mind any relevant keyword phrases. The good news is this is reversible and sometimes quite quickly. Being an older site, you likely have earned some Google page rank (a benefit provided by Google, often regardless of SEO sophistication). A clever developer can take that page rank and lobby it into strong page position; much more easily than the new site on the block.

4. Lack of Sales Conversions:

One of the key reasons to construct a website for any business is to generate leads and convert into sales. Even though you may have lots of visitors on your website, but if the conversion rates are not good enough, then it is futile altogether. If your product form or landing page designs are not attractive enough, it will fail to lure in customers. So if your number of leads and conversions are lacking, it is a good time to redesign your website.

5. Change in Business Portfolio:

Another key indicator that tells you if your website needs a redesign is the change in business. If your company has made recent changes to its portfolio, maybe added or subtracted new products. So if your website does not accommodate the changes, the visitors will not be acquainted of your diversified products. Any small change in the corporate strategy, like a logo redesign, calls for a revamp of the website. This is because all online users rely on your website to determine whether your business has grown or stagnated.

6. Takes Time To Load:

This has to be one of the common reasons that signifies a website needs redesign. For a normal website visitor, it is frustrating to wait for a webpage to open. If your website’s loading time is longer than three seconds, then rest assure your visitors will run away without giving a second thought. So if your page load is at a snail’s pace, then it is high time to revamp your website with less heavy stuff so that it loads faster.