5 Tips for Publishing an SEO Friendly Blog Post
WordPress is regarded as one of the Content Management Systems (CMS) that can easily take your site into the search engines rankings. But attaining top ranking is a different matter altogether. Website owners have always been in look for of the perfect technique for SEO and the pursuit will never finish owing to Google’s ever changing algorithm.
The search engines have always been monitoring webmasters who are trying to deceive their algorithms. Even though SEO experts conjure up several tricks to get their sites on the top of rankings, Google ensures that this doesn’t happen. But if you would like to publish the perfect blog post that will catch the search engine’s eyes, then read along these simple and effective tips. The technique is to be smart and not over-smart.
1. Correct Permalinks:
One off the things that bloggers generally miss out is the permalink of their posts. So, before you publish your post, you must ensure that the URL is optimized. Google’s algorithm searches for the permalinks that have the most accurate keywords in it. Refrain from useless proverbs like a, an, the. This is because they hold no value from SEO perspective. Moreover, they elongate your post URL which is a bad thing for Search Engines. Keep the URL brief and to the point. Also try to match the Permalink with the title of post.
2. Properly Title the Post:
One of the standard options built-in the regular WordPress themes have a format of Post Title. “Post Title | Blog Name” format functions the best from SEO point of view. For instance, you don’t have a WordPress theme with this Post Title format then install a good and reputable “SEO Pack” plug-in. Also keep the title short and precise as lengthy ones are not really ranked by search engines sites.
3. Always Use Images with Content:
Some people overlook the importance of image optimization for a blog post. Google gives significance to the presentation of a post along with unique content. Whenever you are writing a blog post, select a suitable image to describe the content. While uploading the image, make sure that you fill all the details. This includes the Image Title, Alternate Text and Caption. These features help in image optimization of your photos. So when a person is searching Google Images, he/she will stumble upon your image and ultimately redirect to your blog post.
4. Use Tags for Heading:
Many bloggers don’t realize the importance of headings. Search engines give more weightage to the content that are categorized under headings. Starting off with H1, it is a tag used primarily for “Primary Header”. This is the tag used in Post title. Furthermore, H2 tag denotes “Secondary Header” and is used for all sub-headings. But one should not overly use these tags as Google fines for it. However, H3 tags are the ones you can employ for keywords sometimes.
5. Refrain From Keyword Stuffing:
People generally term a 3-5% margin for keyword density. But that is all changing due to the latest Google algorithm updates. You cannot afford to make your blog post look like it is overly promotional. Just sprinkle your post with the keywords here and there in a way that Google doesn’t penalize you for it.
In conclusion, writing a post is easy. But to publish a blog post successfully, you need to be careful of all the fundamentals of the search engine. You must fully optimize your blog posts in order to reach the search engine rankings. Don’t forget content is king when it comes to blog posts.