How to Make Website Consistent with Google Panda Algorithm

Whether you are creating a new website or revamping an old one, search engine optimization (SEO) is imperative. Of all the search engines on the internet, Google is unquestionably the ruler of search engines. According to statistics, Google accounts for approximately 65% of all search traffic. Google follows a simple principle, to provide their users relevant, superior results as precisely and fast as possible. In order to make that happen, Google in early 2011, launched a new version of their search engine algorithm named Panda.

The Google Panda update has purportedly affected the positions of about 12% of all search results. This is a significant number any other update prior to this. After the rolling out of Google Panda algorithm, the rankings of thousands of websites have drastically changed. The websites that had high-quality content improved their search engine rankings, while the low-quality ones literally disappeared from the search results.

Tips for Websites to Impress Google Panda Algorithm:

Here are a few vital tips that will make your website consistent in the eyes of Google’ new Panda algorithm.

1. Create User Experience

Previously, it was easier to fool Google algorithm with pretty much anything on the website. But after the release of Panda algorithm, Googlebot views websites similar to the average user does. Just like a user requires engagement and experience from a website, Googlebot also ranks sites according to their design and user experience. Google Panda update is giving preferences to aspects such as time spent on website, average response time, bounce rate and conversion rates to determine user experience.

2. Be Careful of Typos & Syntax:

In order to provide users with more accurate search results, Google Panda makes sure that the websites with poor grammar and spelling mistakes are penalized. Many websites contain typos and syntax errors in their content, and this is the reason they lag behind in the search engine rankings. For Google Panda, quality of content is very important. It values content and information that users would find useful in reading and sharing.

3. Don’t Place Excessive Ads:

As mentioned earlier, Googlebot now works like a human being and judges websites based on quality of content. Sometimes, having excessive advertisements on your website can be a bad thing from an SEO point of view. Sure you will get lots of money through these ads, but then you must sacrifice your rankings in Google. This is because a site with excessive ads will be seen by Google Panda as mere money-making place rather than informative one for users.

4. Don’t Copy Content:

Since quality is the basic prerequisite of Google’s new algorithm, it is prudent not to copy content from here and there. Also, some sites place duplicate content on many of their pages. This practice is also not favorable in the eyes of Google Panda. As per new algorithm, every web page must contain its own unique content.

5. Use Superior Coding:

It is significant to get your website through quality assurance process of coding. Google Panda favors websites with a high-quality coding language. At the most you can do is to employ the W3C Markup Validation Service to ensure that your coding conforms to W3C standards.